How PR Can Tackle the Fake News
Fake news had always been there in the picture, but the digital
age has boomed its
If it's vital for the PR firms to ethically persuade the target audience towards their
clients, then safeguarding the public's trust and media outlets from getting eroded
by fake news also becomes a part of their must-to-do duty. PR professionals need
to understand that their profession will survive only when good journalism thrives
For this reason, PR experts need to be more critical regarding this issue and hold
them more accountable to tackle this problem of fake news with utmost
seriousness and dedication like never before
And here are the several ways with which you can do it
Carry forward the real news
PR professionals and experts should realize that there is much more than securing a blockbuster hit. The first priority of every PR Agency must be to deliver real news which in turn provides real value to both the journalists and the readers. The professionals working in PR firms need to take much more accountability for the spokespeople and stories they are pitching in for. The more authentic the story is more becomes the chances of securing coverage in great numbers and the relations in the media industry becomes much healthier and safer
Use the real and authentic sources
It's true that a mention in the hit story will gain great exposure for the brand, but using the news jacking tool as an excuse to proffer unqualified spokespeople is not an ethical thing to do. Clearly get it into your mind, that it's the deep expertise and knowledge of the particular industry that could broaden the scope of public's knowledge. This is the only way to put the best use of the media opportunities and make a win-win situation for both the PR and the journalism
Use contacts to do good only
Anyone working in the PR industry is familiar with the fact that fake news holds in more power to get spread easily. They do get spread easily but when the falseness gets unveiled it hampers the reputation and image of the industry as a whole. So, being a PR professional dedicate working in the industry, it becomes a necessity to dismantle it at the earliest. The PR professionals should not wait for others to bring a change instead, they themselves need to discourage the fake news among st their media contacts and help in ensuring journalism free from unnecessary clutter and garbage
We are not just another communications agency; we are an agency that can make a change. We earn attention that leads to action. Leveraging our deep knowledge, expertise and futuristic thinking abilities, we create conversations that keep people engaged. In this fast-changing world where the market is filled with noise, we equip you with the strength of being heard and the power to convince
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