5 Publicity Hacks For Startups To Grow
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they know they need to establish their brand, but lack the major funding of most established businesses
Many try to muddle through in an attempt to pique the interest of
journalists and secure media coverage.They understand the longer it
takes to create name recognition the longer it will take them to build
sales and profitability, but they aren't sure how to get the process
rolling.Here are five publicity hacks for startups to quickly attract the
attention of newspapers, radio and TV stations, and generate
the needed publicity for immediate growth
One common thread about startups is that most are pressed for time and money
They know they need to establish their brand, but lack the major funding of most
established businesses Many try to muddle through in an attempt to pique the
interest of journalists and secure media coverage They understand the longer it
takes to create name recognition the longer it will take them to build sales and
profitability, but they aren't sure how to get the process rolling Here are five
publicity hacks for startups to quickly attract the attention of newspapers, radio
and TV station sand generate the needed publicity for immediate growth
Create a short summary highlighting what makes the business special and why it is different than other companies in the market space
A startup should avoid the standard press release if possible
The common mistake is to create the typical release and just send it everywhere
hoping something will stick Instead, depending on the type and scope of the
business, offer an exclusive story to the media with a lot of news "hooks
Point out interesting details and pitch the local business journal, daily newspaper
or a TV station announcing your company's launch before it happens
You can put together an interesting summary with an eye catching headline
Journalists like to break stories and are always watching for new businesses they
can write or talk about Businesses can always issue and distribute a standard
press release later after a major news outlet or two have broken the story
: Develop a short, quirky video for social media
Video, of course, is highly used in today's highly digitized world
A video can humanize the owners and team, and get people talking about it
Many people would also rather watch something than read about it
A video can help cover all the bases. It can depict some emotion and show
aspects of the business print cannot deliver
A company can also link to their video for added PR value when the business
does send out its press release
:Host a special event
A special event can create excitement for the leadership, team and recruiting
The right type of event can also have a lot of media value
Creating a special event is where creativity kicks in. You can do something a little
off-the-wall such as creating the world's biggest cheeseburger or selling 50
dresses in 50 hours to build revenue for a nonprofit or repairing a house for a
needy homeowner if you are a painting company or construction firm
You can do something related to computers if you are a tech firm
Many ways exist to execute an event and accomplish your goals. Remember a
.business will need something visual if you wish to attract local TV stations
:Tie-in a charity
Community outreach can be a key part of a communications program. A new
company can develop something at the outset that benefits a local charity and
gains the attention of the media Editors and producers like companies that do
.something creative and give back to the community
You can do some special things with nonprofits that involve bringing your pets to
.work or small children. The media loves dogs and kids
Publicize your press coverage on social media and your website
Your newsroom should be kept up-to-date and make sure you link to your stories
on all your social channels Print, video and digital all play off each other with SEO
benefits as well Keep in mind the more coverage you get, and the more media
relationships you establish, the more credibility you will have for future stories
Stephen Turner is a Principal and owner with Solomon/Turner PR, a public
relations and integrated marketing firm in St. Louis, MO. Solomon Turner PR is
celebrating its 30th anniversary in 2020. The firm has been named One of the
Top PR Firms in St. Louis for 12 years in a row by Small Business Monthly. Steve
was named a Rock star Publicist by Authority Magazine and Thrive Global. He has
over 30 years of experience in PR and marketing communications. His firm
Solomon/Turner specializes in publicity campaigns, social media, and branding
Mr. Turner has written dozens of blogs and articles on PR and marketing. He is a
graduate of the University of Missouri School of Journalism
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